A biz-talk always ends on markets. And why wouldn’t it? For every new product, service, narrative, these brands just tap into deep market research. The famous four P’s can’t be neglected and that too while putting your foot in the market. “Markets are going up, they are coming down, they…

Yes, it’s all about being generation-specific. The mindsets, grab-power, and perspectives vary in different generations. From Boomers I to Gen X to Gen Z have a lot of differences in opinions, decisions, and importantly the taste while buying. Brands are concerned about their consumer shifts and when it comes from…

It goes from conventional to modern means in every industry, strategy, management, etc. the bulge comes with accumulation — it can be of anything but visibility is for sure, always. Businesses of every scale have/are suffered/suffering from effective supply chain management. Rectifying it (as early as possible) is the need/demand…

BTL Marketing methods and activities had an impact for ages. Though, keeping your budget for ‘Above the Line’ makes you reach and cost millions but keeping it ‘Below the Line’ helps you in making an impact that is experiential, stronger, brain-mapped, and much more…… Baptizing in a brand-way, BTL Marketing…

Visual merchandising plays a major role in delivering experiences while retailing in the consumer’s cerebrum. The visual elements start a perceptual process by exposing consumers’ senses to the products placed in different fixtures. Subsequently, it leads to gaining attention and provoking purchase behaviour. Setting the context aesthetically attracts window shoppers…

The diverse concept of brand identity witnesses a narrow road, here in this Blog, as every brand is committed to its consumer just like a doctor to its patient. Therefore, to justify the title, the question is on you! The broad term of Brand Identity in its literal meaning can…

An invisible bridge is what we see between today’s 3D online and offline store layouts. They both are parallel in nature but converge on the same point of gathering consumers. The dedicated approach of mapping consumer’s mindset and behaviour on both ‘brick & mortar’ & online stores. Store layouts are…

In today’s post-pandemic times, many strategies fail and emerge daily. To thrive, survival is the key. And many brands (no matter on what scale they are) have collapsed while many have found different routes of existence. Now the responsibilities are divided among various shoulders, branding agencies are among one of…

Interior Designs can make and break a mood! Appealing commercial interior designs or home interior designs are vibes unmatchable. People spend thousands of dollars on getting the best interiors for home or office spaces, but to crack the best idea is the key. What interior designers do, is nothing different…