DEMOGRAPHIC RESEARCH IS NOT TAPPING IN LITERAL MEANS
Research plays a key role in every industry not aforementioned (as they don’t exist in this article till now) to the post-mentioned. There’s a gauge on the wounds when you start performing a project or a task without conducting deep research. We are more than two decades ahead in the 21st century, and the advancements we have seen either scientifically or within our biologics are par expectations. We literally developed a vaccine for the deadliest pandemic in a year. All the things we acknowledge on our daily’s are rooted through deep research some brilliant mind has conducted.
Modus operandi of anything forms the final conclusion on the research work done in earlier phases. From SWOT analysis to geographical to demographical, all types are covered under a great research and planning. Though we consider our smartphones as a distraction in orthodox literature, but they form a basic web on which the research is primarily built.
A brand is not specific about the propagandas (these political parties work upon), they just keep their funnel size bigger and don’t only welcome the richer (audience-specific). Though they keep the talk sex-wise as they have different range of products for them with different age groups, marital statuses, income-wise (audience-specific). Reaching out to them depends upon it — like their promotional strategies, marketing strategies, and post purchase maintenance strategies. But what if the tap over behavior goes into dark side of the evil mind. That’s not a regular happening in B2Bs thinking for B2Cs.
To make a mark through the competition, brands are diving deep into their customer behavior, their timely shifts, and psychographic structures. It goes through the culture they belong to and how they adopt an emerging mix of cultures. The immersive gap between the brand and consumer — empathy concerning product-demand per sale, is only achieved when the sweet spot is hit.
Practicality depends upon the hierarchal classification of population when the upper ones possess a unique feature i.e. Priorities with time. But as we move slowly down and the ‘money matter’ thing gets escalated, brands need to tap the nerve that shares a sweet spot with target audience.
Breaking the dialects, the communication for a brand should be effective but ‘How they can do it?’ With a diverse geography, they have an opportunity to grab the advocacy in the native lingual. Peeping in and habilitating their daily routines, the need gap can be filled and the brand can cut through.
The leaky bucket gets the brand’s nerve when the population is driven by external influences. The cult is the culture but when it transforms into religion mentalities, every age group gets consumed up with the gripped and manipulated psychographics. What a brand should do in such situation? The concurrent question here arises that the how much population do that cult has gripped? If the majority is driven through them, only leader manipulations can work out and their advocacy will eventually have a huge impact. On the other hand, when they grip minute capsules of the population, brand can make through the odds. A good communication strategy can make wonders with a deep dive through omnichannel ways.
