SAUTEING BTL ACTIVITIES FOR 2022
BTL Marketing methods and activities had an impact for ages. Though, keeping your budget for ‘Above the Line’ makes you reach and cost millions but keeping it ‘Below the Line’ helps you in making an impact that is experiential, stronger, brain-mapped, and much more……
Baptizing in a brand-way, BTL Marketing influences the specific group via demographic and psychographic characteristics, consumer segment-wise. We have reached the time of human existence, where we can track (nearly) every possible thing on our five-inched smart soul partners. Besides that, the sole purpose is to gain conversions with highly personalized communication.
There is no spick-and-span in adding more BTL implementations to date. Did anyone think about that? But with time advancements there will be — categorized according to the needs and demands. If we blink and open the eye in today’s context, brands are more focused on creating tailored campaigns to capture their audience’s hippocampus to allure experiences, primarily. Once they have captured that, then they start exposing their products and services, it goes like a funnel — ending in the crisp sound of dollar bills.
2022 Peep In
As we are advancing and enjoying the post-COVID freedom, we have the pain of approx. two years where our monthly, quarterly, and annual financials were affected, we gotta regain them. But for that, a new plan needs to be made by keeping futuristic trends in mind. In the “2022 Peep In” section, all the BTL implementations will be covered with a future blink –
The Outdoor:
Billboards, flyers, banners, signages, brandings, etc. all hang under this ‘Outdoor’ tree. Though digitalization has captured this area too what’s ‘NEXT’?
The NEXT is robotic-science enabled billboards that are capable of sensing “passerby’s’’ mood and behavior — switching advertisements accordingly. Moreover, cameras and antennae will also be attached to the digital billboards to capture viewers’ expressions (while watching the board) and the reactions will be directly sent to the advertiser. No, it’s not communist talk — the encryption will play its role in maintaining the privacies.
While thinking Out of the Box, I’m getting goosebumps like watching Christopher Nolan’s next. As it will include flying fliers (chip-enabled) that will be capable of capturing the thought processes of a buyer. All the cookies that we accept on a different website, will be available in the air, gathering consumers’ live search behavior and alarming brands and their advertisers. It’s not like — the people will just make their POS right! Mapping through these methods.
The Public Relations:
Like we are, kind of, afraid with the thoughts of ‘World’s Second Richest Man of 2021’ of embedding microchips in the human body — but in fact, it will help the event organizers to make their audience absorb the topics more experientially. Product launches can also be made experiential by including technologies like Virtual Reality, Artificial Intelligence, and Augmented Reality.
The In-Stores:
There are a lot of opportunities to grab while handpicking in-store promotions like — Visual Merchandising, Retail pop-ups, sales promotions, etc. These activities can be futurized through new innovative ideas, that includes –
· Self-Checkouts
· Interaction-less Payments
· Advantage of mighty AI
· (Voice) Search Assistants
· Social Media Awareness (need to be increased more)
· Omni-Channel Marketing
· Experience — Experience — Experience
· Focus on health
· Utmost SAFETY
· Sustainable approach
Though these listed trends are not enough to stop the craving of finding ‘TRENDS 2022’ they can help to open some ‘chakras’ about the recent future (like six months or some). We are still scanning through the times and verifying the best possible strategies to make the doe-cycle more efficient. Although, this article needs to be concluded but it has to be remained open-ended, so we can add more and more future trends to make you all (yes, readers I’m talking about you) intact with the words knitted with soul. From the past pathetic year, we have learned that every breath is countable, so the words from the mind (that’s our opinion). People are becoming carefree with liberty given after inoculations but we have to STAY SAFE AND TEST NEGATIVE.
